Unfold is a digital product agency based in Bristol.

We help ambitious start-ups and scale-ups accelerate their business by simplifying their user experience and creating marketing-leading websites, web applications and digital platforms.

14:00 - 15:00

12th October TUESDAY

The real MVP; the secret to high-growth tech for startups

Whether you're designing the first or the 100th version of your digital platform, deciding what features to include is difficult. There are so many exciting options and ideas to choose from that it's hard to know where to start.

For startups and scale-ups, resources are always tight, which is why so many are using the minimum viable product (MVP) approach to help them deliver success faster. In this talk we'll look at how you can utilise the power of the MVP to drive better results for new and existing products by looking at:

- What is an MVP, who should use them and their benefits
- The process of developing an MVP
- Types of MVP
- The importance of user testing feedback and how to collect it
- Common mistakes to avoid in product development
- Measuring success post-launch, vanity metrics and KPI's